How B2B Companies Are Integrating Sales and Marketing Tools and Data Articles

The percentage of senior-level B2B marketing and sales respondents who say that sales and marketing tools and data are integrated at their companies in these ways:

  • “We use development resources to build custom integrations”
  • “We use an all-in-one suite”
  • “Some or all data is moved manually”
  • “Using third-party tools (e.g. Zapier, Integromat)”
  • “With out-of-the-box native integrations offered by the tools”

Pin It on Pinterest