How B2B Demand Den Marketers Replaced Face-to-Face Events in 2020 Articles

ActivateMarketingCharts How B2B Demand Gen Replaced Live Events June2021

The channels and tactics that B2B demand gen marketers used to replace face-to-face events in 2020:

  • Online events (e.g. webcasts)
  • Email marketing
  • Content syndication
  • Social
  • Paid search
  • Account-based marketing (ABM) programs
  • Inbound marketing (on your corporate website)
  • Video marketing
  • High-quality lead programs (Late-funnel, HQL/SRL)
  • Display/programmatic advertising
  • Appointment setting
  • Phone-based lead qualification (e.g., LQR, Telequalification Services)

Pin It on Pinterest