How Brands Can Create Better Long-Term Relationships with Customers Articles

CMOCouncil Better Long Term Customer Relationships Mar2021

Senior marketers detail the most important requirements for brands to better create long-term relationships with customers:

  • Humanizing connections and understanding emotive drivers
  • Aligning the organization to fully deliver on the brand promise
  • Offering products that meet well-defined needs
  • Delivering more personalized, contextual experiences
  • Unifying all types of data for a 360-degree customer view
  • Continuous auditing and improvement of the CX value chain
  • Frictionless e-commerce and responsive aftermarket support
  • Embracing integrated, multi-channel digital engagement
  • Evidencing brand values and commitments
  • Channel partners that reflect brand values and commitments

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