Senior marketers detail the most important requirements for brands to better create long-term relationships with customers:
- Humanizing connections and understanding emotive drivers
- Aligning the organization to fully deliver on the brand promise
- Offering products that meet well-defined needs
- Delivering more personalized, contextual experiences
- Unifying all types of data for a 360-degree customer view
- Continuous auditing and improvement of the CX value chain
- Frictionless e-commerce and responsive aftermarket support
- Embracing integrated, multi-channel digital engagement
- Evidencing brand values and commitments
- Channel partners that reflect brand values and commitments
