How Brands Should React to Public Opinion Articles

Actions that are meaningful for a brand to take in response to public opinion, according to US consumers who have recently engaged with a brand:

  • Invite feedback and dialogue
  • Support a charitable cause
  • Issue a statement to explain the brand’s position
  • Take a public stance on an issue
  • A public statement or interview by the brand’s leadership
  • Create open forums for opposing views to be expressed

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