How consumers first heard about the most recent retailer they purchased from for the first time, including recommendations from friends/family, Google search, print, mail or TV ads, recommendations from a product review site, digital marketing by the retailer, influencer or celebrity endorsement or news and media.
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
