How Consumers Share Good and Bad Experiences Articles

Qualtrics How Consumers Share Good Bad Experiences Feb2020

The percentage of consumers who have done the following after a very bad or very good interaction with a company:

  • Told friends about it via email, phone or in person;
  • Sent feedback directly to the company via a call, letter, email, or on their website;
  • Wrote something about it on Facebook;
  • Put a comment or rating about the company on a 3rd party site like Yelp or TripAdvisor;
  • Wrote something about it on Twitter; or
  • Did not tell anyone about the experience.

Pin It on Pinterest