How Fortune 500 Marketers Are Adjusting MarTech in Response to A Cookie-Less Future Articles

The percentage of Fortune 500 marketers who are making the following changes to their marketing technology stack given the deprecation of cookies:

“Introducing new use cases for Artificial Intelligence (AI)”
“Sunsetting our Data Management Platform (DMP)”
“Implementing an Account Based Marketing (ABM) platform”
“Building identity resolution algorithms”
“Implementing a Customer Data Platform (CDP)”
“Integrating first-party data enrichment”
“Introducing server-side tagging”
“Implementing a consent management tool/system”
“Introducing or moving towards a Demand Side Platform (DSP)”

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Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Middle-aged Americans are equally as likely to consume liquor as beer the most.

Exclusive Content Proves A Big Draw for SVOD Subscriptions

SVOD is a more preferred source of entertainment than live TV among the US adult population.

Vast Majority of Companies Say They’re Measuring the Performance of Their Content

Most marketers report looking at their content marketing performance data on at least a weekly basis.

B2B Event Organizers Prioritizing Attendance and Engagement

More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.

Viewers Becoming Familiar with Shoppable TV Ads

More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.

What Might Make A Consumer Choose the More Expensive Food & Drink Product?

Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.

Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises

Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.

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B2B Event Organizers Prioritizing Attendance and Engagement

More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.

Viewers Becoming Familiar with Shoppable TV Ads

More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.

What Might Make A Consumer Choose the More Expensive Food & Drink Product?

Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.

Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises

Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.

Use of Humor in Advertising Steadies

More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.

Improved B2B Marketing and Sales Alignment Bodes Well for Growth

B2B marketers and salespeople say their top priority to drive growth this year is to improve alignment.

Conversations About Brands Tend to Be More Positive When Face-to-Face Than on Social Media

Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.

TV Viewers Continue to Prefer Ad-Supported Platforms

Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.

How Fortune 500 Marketers Are Adjusting MarTech in Response to A Cookie-Less Future Articles

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Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Exclusive Content Proves A Big Draw for SVOD Subscriptions

Vast Majority of Companies Say They’re Measuring the Performance of Their Content

B2B Event Organizers Prioritizing Attendance and Engagement

Viewers Becoming Familiar with Shoppable TV Ads

B2B Event Organizers Prioritizing Attendance and Engagement

Viewers Becoming Familiar with Shoppable TV Ads

Improved B2B Marketing and Sales Alignment Bodes Well for Growth

TV Viewers Continue to Prefer Ad-Supported Platforms

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