How Fortune 500 Marketers Are Adjusting MarTech in Response to A Cookie-Less Future Articles

The percentage of Fortune 500 marketers who are making the following changes to their marketing technology stack given the deprecation of cookies:

  • “Introducing new use cases for Artificial Intelligence (AI)”
  • “Sunsetting our Data Management Platform (DMP)”
  • “Implementing an Account Based Marketing (ABM) platform”
  • “Building identity resolution algorithms”
  • “Implementing a Customer Data Platform (CDP)”
  • “Integrating first-party data enrichment”
  • “Introducing server-side tagging”
  • “Implementing a consent management tool/system”
  • “Introducing or moving towards a Demand Side Platform (DSP)”

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