How Influencers Can Become More Valuable to Brands Articles

How marketers think influencers can become more valuable to brands, and how influencers think they could be more valuable to brands. The options for marketers are as follows, with corresponding options for the influencers:

  • “By creating more suitable content for our brand”
  • “By building a long-term, collaborative relationship with our brand”
  • “By introducing new audiences to a brand”
  • “By understanding the brand’s requirement better”
  • “By allowing more flexibility for content usage rights (e.g. whitelisting, boosting, lengthening usage rights)”
  • “By being more professional in their interactions”
  • “By gaining more followers”
  • “By selling more product directly”
  • “By giving brands more creative control”

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