How Marketer Researchers Spend Their Time Articles

GRIT How Market Researchers Spend Their Time Feb2021

The percentage of their time market research and insights professionals spend on the following:

  • Collecting and Analyzing Data: Designing research; Managing execution of research; Analyzing, interpreting, charting and/or reporting research results;
  • Communication and Implementation: Presenting research results to stakeholders; Consulting on implications or forward planning based on research; and
  • Other Research and Non-Research Tasks

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