How Marketers Are Addressing the Shift to E-Commerce Articles

WARC How Marketers Address Shift to E Commerce Jan2021

How in-house marketers and agency professionals are addressing the shift to e-commerce:

  • Improving the customer experience online
  • Increasing the number of channels through which we sell online
  • Investing in e-commerce technology
  • Developing our DTC offering
  • Partnering with providers
  • Upgrading supply chain, logistics and product availability
  • Livestreaming commerce
  • Developing a subscription or repeat purchase offering
  • Developing a click and collect strategy

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