How Marketers Build Trust Around Personal Data Sharing Articles

Senior marketers cite which, if any, of the following actions their companies have taken to increase the trust of their brand in the face of privacy concerns:

  • “Promise not to sell customer’s personal information”
  • “Asked consumers to consent to your company’s use of their data (i.e. informed consent)”
  • “Invested in technology infrastructure to reduce the likelihood of a data breach”
  • “Invested in increasing trust in your brand reputation”
  • “Make our privacy policy easy to understand”
  • “Shared privacy notices with consumers that communicate how your company will use their data”
  • “Developed a brand privacy policy”

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