Senior marketers cite which, if any, of the following actions their companies have taken to increase the trust of their brand in the face of privacy concerns:
- “Promise not to sell customer’s personal information”
- “Asked consumers to consent to your company’s use of their data (i.e. informed consent)”
- “Invested in technology infrastructure to reduce the likelihood of a data breach”
- “Invested in increasing trust in your brand reputation”
- “Make our privacy policy easy to understand”
- “Shared privacy notices with consumers that communicate how your company will use their data”
- “Developed a brand privacy policy”
