The percentage of marketers who use the following to help identify their customer across devices and touchpoints: email addresses; IP addresses; site login data; phone number; social media ID or handle; internal identifier; device ID; cookies; postal address; online transactional data; authentication credentials; ad ID; offline transactional data; and third-party persistent identifier.
Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
