The percentage of marketers who use the following to help identify their customer across devices and touchpoints: email addresses; IP addresses; site login data; phone number; social media ID or handle; internal identifier; device ID; cookies; postal address; online transactional data; authentication credentials; ad ID; offline transactional data; and third-party persistent identifier.
Which Skills Are Important in RevOps?
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.