Marketing, analytics and technology executives at major brands describe which of the following best describes the efforts your organization has prioritized to account for the rise in private-related data restrictions thus far:
- “Digital experiences and/or strategies with the goal of collecting more first-party data”
- “Identity resolution technologies”
- “Omni-channel orchestration technologies like a CDP”
- “Data clean rooms”
- “We have begun researching and discussing a plan”
- “Addressable channels and capabilities for activation”
- “Walled gardens (closed platforms) or less-utilized tactics for digital media activation”
- “There is little to no plan”