How Organizations Are Accounting for the Rise in Privacy-Related Data Restrictions Articles

Merkle Accounting for Privacy Related Data Restrictions Jan2021

Marketing, analytics and technology executives at major brands describe which of the following best describes the efforts your organization has prioritized to account for the rise in private-related data restrictions thus far:

  • “Digital experiences and/or strategies with the goal of collecting more first-party data”
  • “Identity resolution technologies”
  • “Omni-channel orchestration technologies like a CDP”
  • “Data clean rooms”
  • “We have begun researching and discussing a plan”
  • “Addressable channels and capabilities for activation”
  • “Walled gardens (closed platforms) or less-utilized tactics for digital media activation”
  • “There is little to no plan”

Pin It on Pinterest

Share This