How Professional Services Buyers Search for Work-Related Info Articles

The probability of professional services buyers using the following methods to search for work-related information, comparing 2022 study data with 2020 study data:

  • “Ask your peers or colleagues for a recommendation”
  • “Do a general web search”
  • “Listen to an expert speak on a topic”
  • “Read an article or blog post”
  • “Read a research report, eBook, or how-to guide”
  • “Attend a webinar”
  • “Watch a video”
  • “Attend a conference or event”
  • “Look on social media”

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