How Retail Marketers Are Tracking Customer Expectations and Needs Articles

CMOCouncilCatalina Retail Marketers Tracking Customer Needs Apr2020

How retail marketers are tracking customer expectations and needs, including shifts in behaviors and sentiment, with the most widely used being:

  • Internal sales and revenue tracking
  • Customer service/support conversations (online and via phone)
  • Industry intelligence from trade groups and analysts
  • Online chats and feedback forms from our website
  • Sales and consumption data from retail partners
  • Shopper purchase data and insights via retail partners
  • Social media sentiment analysis and conversation tracking

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