How Retailers Should Combat Fake Reviews, per Consumers

March 15, 2020

This article is included in these additional categories:

Cross-Media & Traditional | Digital | Industries | Retail & E-Commerce | Social Media | Word of Mouth

Among consumers who feel the retail industry needs a new set of standards to combat fake reviews, the percentage who feel that such standards should make the following stipulations:

  • Only customers who made verified purchases are able to post reviews
  • All products are tried and tested among legitimate consumers before launch
  • Daily reviews of customer content to weed out fake reviews
  • Websites publish their reviews process or third-party vendors they use to monitor reviews
  • All of the above

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