How Shoppers Hear About Brand-Supported Causes Articles

TheIntegerGroup How Shoppers Hear About Brand Supported Causes Jun2020

How US adults hear about brand-supported/associated causes for everyday products:

  • Advertising
  • On-pack/product messaging
  • In the news
  • Friends/family told me about it
  • Signs at or inside a retail store
  • Brand’s social media
  • Brand’s website
  • Search/Google results
  • Online community forum
  • Blogger, influencer, YouTuber, celebrity, etc.
  • Organizations that are involved in this social cause/platform
  • Attended an event

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