How Travel Brands Can Better Personalize Experiences Articles

American adults weigh in on what travel brands can do to better personalize travel experiences this year:

  • “Personalized safety recommendations from travel vendors when booking”
  • “Personalized offers to enhance my travel experience”
  • “Personalization that is consistent across all channels (e.g. kiosk, web site, mobile app, call center, in person)”
  • “Personalized follow up regarding travel issues and overall satisfaction”
  • “Personalized suggestions during pre-trip planning”
  • “Personalized messages that take into account my travel companions”
  • “Personalized logistical messages”
  • “N/A – I do not want any personalized communications regarding travel”

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