American adults weigh in on what travel brands can do to better personalize travel experiences this year:
- “Personalized safety recommendations from travel vendors when booking”
- “Personalized offers to enhance my travel experience”
- “Personalization that is consistent across all channels (e.g. kiosk, web site, mobile app, call center, in person)”
- “Personalized follow up regarding travel issues and overall satisfaction”
- “Personalized suggestions during pre-trip planning”
- “Personalized messages that take into account my travel companions”
- “Personalized logistical messages”
- “N/A – I do not want any personalized communications regarding travel”
