How Viewers Discover New TV Shows and Movies to Watch Articles

TiVo How Viewers Discover New TV Shows and Movies July2020

How people with a monthly subscription (e.g. streaming service, pay-TV) discover new TV shows and movies to watch, comparing 2020 with 2019:

  • Commercials or ads
  • Word-of-mouth
  • Social media
  • News articles or stories
  • Pay-TV / live TV provider suggestion
  • Banner advertisements (print, outdoor, and/or online)

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