How Women Want Brands to Advance Gender Equality Articles

SeeHerdentsu Brands Advancing Gender Equality Jan2021

The types of initiatives that Black, Hispanic/Latinx, and White women want to see from brands/companies to help advance the stature and representation of women:

  • Donating to youth organizations supporting girls (i.e. community/sports)
  • Creating or contributing to programs that support women’s futures (i.e. financial education, leadership training, STEM programs)
  • Donating to organizations dedicated to female advancement (i.e. Women’s Foundation, the UN)
  • Accurately portray women in advertising
  • Increasing visibility of women’s work in under-represented industries (i.e. music)
  • Support/nurture their female employees
  • Increase female leadership within own organization

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