Extent to which advertisers, publishers and tech service providers are taking a data-driven, programmatic approach to audience engagement in markets outside the US.
Another priority for CX improvement in the coming year is aligning teams and tactics to create a seamless brand experience.
About 1 in 6 Millennials has used an image search tool in the past month.
An analysis finds that Instagram Reels’ average engagement rate is 1.95%.
4 in 10 would pay $30 to stream a movie at the same time it’s released in theaters, up from a third last year.
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
Welcome emails also have the strongest conversion rate among first purchase campaigns.
Marketers have the highest expectations when working with creators on TikTok.
Two-thirds agree that connected TV/OTT allows them to target in ways they cannot with linear TV.
Netflix and YouTube together account for more than one-eighth of total TV time.
Welcome emails also have the strongest conversion rate among first purchase campaigns.
Marketers have the highest expectations when working with creators on TikTok.
Two-thirds agree that connected TV/OTT allows them to target in ways they cannot with linear TV.
Netflix and YouTube together account for more than one-eighth of total TV time.
People are also expressing less confidence in large technology companies.
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
The more a shopper buys, the more likely they are to make another purchase.
Consumers are skeptical about brands’ transparency when it comes to use of personal data.