Marketing channels preferred for sourcing high-value leads, 2014 v. 2013.
Paid Social Ads Work Across the Funnel, Consumers Say
But shared posts have the biggest impact on consideration behavior.
Marketing channels preferred for sourcing high-value leads, 2014 v. 2013.
But shared posts have the biggest impact on consideration behavior.
Last year, global marketing and advertising spend grew by a relatively muted 4%, but this year the market is expected to expand by 7.7%.
Online and non-store sales are expected to account for roughly 28-29% of total retail sales.
Ad relevance might help draw in streaming viewers, many of whom don’t remember seeing any political TV ads.
Notably, 18-29-year-olds are as likely to support as to oppose a US government ban of TikTok.
Affiliate marketing is credited with providing a steady stream of new, innovative marketing partners.
Females and older adults are making some gains, but the podcast audience is still largely male, young, and well-educated.
About 9 in 10 survey respondents report that their organization is increasing its investments in data services.
Roughly 4 in 10 BDRs said that their quotas increased in 2023.
Affiliate marketing is credited with providing a steady stream of new, innovative marketing partners.
Females and older adults are making some gains, but the podcast audience is still largely male, young, and well-educated.
About 9 in 10 survey respondents report that their organization is increasing its investments in data services.
Roughly 4 in 10 BDRs said that their quotas increased in 2023.
More than two-thirds (68%) also report some performance improvements from personalization with dynamic content.
Consumers like it when brands communicate in a relevant and authentic way, and dislike intentionally misleading content.
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.
87% agree that their department now focuses more on achieving business objectives rather than activating channel-based KPIs and goals.