Impact of ABM on B2B Marketing-Generated Revenue Articles

MRPDemandMetric Impact ABM B2B Marketing Generated Revenue Oct2021

B2B marketers were asked which of the following statements best describes the impact that ABM is having on marketing-generated revenue:

  • “ABM has had a significant revenue impact (greater than a 25% increase)”
  • “ABM has had a modest revenue impact (between 10 and 24% increase)”
  • “ABM has had a slight revenue impact (less than 10% increase)”
  • “ABM has favorably impacted our revenue, but we have not measured it”
  • “ABM has had no impact on our revenue”
  • “ABM’s impact on our revenue is uncertain”
  • “ABM has negatively impacted our revenue”

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