B2B marketers were asked which of the following statements best describes the impact that ABM is having on marketing-generated revenue:
- “ABM has had a significant revenue impact (greater than a 25% increase)”
- “ABM has had a modest revenue impact (between 10 and 24% increase)”
- “ABM has had a slight revenue impact (less than 10% increase)”
- “ABM has favorably impacted our revenue, but we have not measured it”
- “ABM has had no impact on our revenue”
- “ABM’s impact on our revenue is uncertain”
- “ABM has negatively impacted our revenue”