Impact of Societal Topics and Consumer Concerns on 2022 Marketing Strategies Articles

WARC Consumer Concerns Societal Topic Impact Marketing Strategies Jan2022

The extent to which marketers believe the following societal topics and consumer concerns will have an impact on the development of their 2022 marketing strategies:

  • Post-pandemic changes in consumer behavior
  • The impact of economic recession
  • Environment: conscious consumption, sustainability and climate change
  • COVID-19 related health & hygiene
  • Data: privacy, consumer control, ethical internet
  • Wellness: mental health, self-care, burnout & stress
  • Diversity, inclusivity and social justice
  • Low-attention economy
  • Brand safety issues (i.e. avoiding disinformation and hate speech)
  • Escalating geo-political tensions

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