The extent to which marketers believe the following societal topics and consumer concerns will have an impact on the development of their 2022 marketing strategies:
- Post-pandemic changes in consumer behavior
- The impact of economic recession
- Environment: conscious consumption, sustainability and climate change
- COVID-19 related health & hygiene
- Data: privacy, consumer control, ethical internet
- Wellness: mental health, self-care, burnout & stress
- Diversity, inclusivity and social justice
- Low-attention economy
- Brand safety issues (i.e. avoiding disinformation and hate speech)
- Escalating geo-political tensions