Impact of Societal Topics and Consumer Concerns on 2023 Marketing Strategies Articles

The extent to which marketers believe the following societal topics and consumer concerns will have an impact on the their 2023 marketing strategies:

  • The impact of economic recession
  • Environment: conscious consumption, sustainability and climate change
  • Data: privacy, consumer control, ethical internet
  • Brand safety issues (i.e. avoiding disinformation and hate speech)
  • Diversity, inclusivity and social justice
  • Low-attention economy
  • Wellness: mental health, self-care, burnout & stress
  • Escalating geo-political tensions
  • Viruses, communicable diseases & hygiene related concerns

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