Importance of 3rd Party Cookies to Marketing Strategies Articles

Innovid Importance 3rd Party Cookies Oct2021

The percentage of marketers who indicate the following when asked how important third-party cookies are for their current marketing strategy:

  • “Very important: it makes up a majority of the data my company uses”
  • “Somewhat important: we have a strong mix of first- and third-party cookie data”
  • “Not important: we never used third-party cookie data”
  • “Not important: we’ve switched to other data sources following the initial Google announcement”

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