Importance of B2B Website Characteristics Articles

OrbitMediaAscend2 Importance B2B Website Attributes May2021

Comparing B2B buyers (website visitors) and marketers (website contributors) on which of the following website attributes they find most influential and important, respectively:

  • Answers to questions
  • Easy navigation
  • Expert advice / insights
  • Social proof
  • Compelling brand message / story
  • Videos and visuals
  • Beautiful design
  • Team photos and bios

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