Important Customer Data Platform (CDP) Objectives Articles

AdPerceptions Important CDP Objectives Apr2020

Thinking about their company’s current/future CDP use, executives outline how important it is that their CDP accomplish each of the following:

  • Create marketing campaigns that better speak to customer needs
  • Drive sales (on/offline)
  • Improve ad campaign impact
  • Provide more opportunities for customers to engage with brands
  • Provide offers that align to customer profiles
  • Personalize future customer decision journeys
  • Improve shopping experiences (on/offline)

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