The 10 most important features (from a list of 17) important to adult online buyers when it comes to delivering a well-designed and functional online shopping experience:
- “Detailed product descriptions”
- “Ample product images”
- “Ability to add products to a wish list or favorite list”
- “Robust product reviews, including user-submitted photos and keyword-searchable review content”
- “Ability to see similar or recommended products based on preferences”
- “Shopper Q&A with the retailer about the product”
- “Robust search options specific to the products I’m looking for, such as “organic materials” (not just typical filters for size, color, or price)”
- “Visual icons that showcase product details, such as icons indicating machine-washable, water-resistant, sustainable, etc.”
- “How-to guides or video tutorials”
- “Video of the product”
