Important Factors for Consumers When Determining the Quality of Online Content Articles

IAS How Consumers Determine Online Content Quality Dec2020

The percentage of consumers who say the following factors are important to them when determining the quality of online content:

  • Trusted: Established sources & companies
  • Appropriate: Free from violence, hate speech, etc.
  • Objective: Unbiased content
  • Ad Experience: Non-intrusive ads
  • Production Value: Well produced / well written
  • Content: Content that I like
  • Relevance: Content that is relevant to me

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