Among future vehicle buyers in 17 markets, the factors important to them in determining where they purchase their next vehicle:
- “Finding the best possible price”
- “Ability to experience the vehicle in person and test drive it”
- “Ability to customize my vehicle to my tastes and preferences”
- “Ability to trade-in my current vehicle”
- “Receiving first-rate customer service after the purchase”
- “Ability to sit down with a sales associate”
- “Ability to shop around from my home”
- “Ability to have the vehicle delivered to me”
- “Avoiding negotiations over price”
- “Avoiding interactions with sales associates”