Important Factors in Beauty and Cosmetic Product Selection Articles

ThinkNow Beauty Cosmetic Brand Selection Factors Sept2020

The percentage of people who have bought cosmetics or beauty products in the past 6 months who consider the following factors very or somewhat important in those products, comparing Hispanic respondents with non-Hispanic Whites:

  • Products that offer multiple solutions
  • Diversity in skin tone offerings
  • Brand/company is environmentally-conscious
  • Organic/natural ingredients
  • Brand/company highlights models of all shapes/sizes
  • Brand/company is dedicated to diversity and inclusion

Pin It on Pinterest