Important Societal Topics and Consumer Concerns to 2021 Marketing Strategies Articles

WARC Impt Societal Concerns in Marketing Strategies Jan2021

The importance of the following societal topics and consumer concerns in the development of 2021 marketing strategies:

  • Post-pandemic changes in consumer behavior
  • The impact of economic recession
  • Health and hygiene concerns related to COVID-19
  • Low-attention economy
  • Data: privacy, consumer control and ethical internet
  • Wellness: mental health, self-care, burnout and stress
  • Environment: conscious consumption, sustainability and climate
  • Diversity, inclusivity and social justice
  • Escalating geo-political tensions

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