The importance of the following societal topics and consumer concerns in the development of 2021 marketing strategies:
- Post-pandemic changes in consumer behavior
- The impact of economic recession
- Health and hygiene concerns related to COVID-19
- Low-attention economy
- Data: privacy, consumer control and ethical internet
- Wellness: mental health, self-care, burnout and stress
- Environment: conscious consumption, sustainability and climate
- Diversity, inclusivity and social justice
- Escalating geo-political tensions