Important Steps to Delivering a Relevant Video Ad Experience, per US Advertisers

November 26, 2020

This article is included in these additional categories:

Advertising Trends | Creative & Formats | Customer Experience | Customer-Centric | Digital | Television | TV Advertising | Video

The percentage of US advertisers (TV or digital video decision-makers) who say that the following are important steps to delivering a relevant video ad experience, along with the percentage who say they are completing each step very effectively:

  • Reaching the right audience
  • Delivering effective creative
  • Selecting media type

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