Improving B2B Marketing’s Position As A Key Business Driver Articles

Ways in which B2B marketing and sales decision-makers believe marketing’s position can be improved as a key driver of the business, including by: providing sales teams with better insights to qualify sales, identify cross-sales, and understand buyer motivations; generating rich and reliable insights into the business’ prospects and buyers; improving the brand’s reputation; and generating a large pipeline of new buyer prospects to feed to sales.

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