Ways in which B2B marketing and sales decision-makers believe marketing’s position can be improved as a key driver of the business, including by: providing sales teams with better insights to qualify sales, identify cross-sales, and understand buyer motivations; generating rich and reliable insights into the business’ prospects and buyers; improving the brand’s reputation; and generating a large pipeline of new buyer prospects to feed to sales.
Videogame Advertising Touted for Its Effectiveness
Gaming is ranked second only to social media among digital media types for driving advocacy.
