Improving LGBTQ+ Inclusion in Media & Advertising Articles

Nielsen-Improving-LGBTQ+-Inclusion-in-Media-Jul2022

How the LGBTQ+ community in 9 countries around the world feels that inclusivity can be improved in media and advertising:

Avoid stereotyping individuals in advertising/programming
Be more authentic/realistic in depictions of LGBTQ+ individuals in advertising/programming
Use of more LGBTQ+ individuals in advertising/programming
Ensure LGBTQ+ inclusivity is ingrained in all areas of a company, not just in advertising/programming
Involve the LGBTQ+ community when visioning and creating advertising/programming

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Consumers Are Less Interested in DE&I and CSR Messaging in Ads

By contrast, they’re more interested in ads that provide product information and discounts.

Netflix is Still Viewers’ Favorite Streaming Platform

Prime Video and Hulu seem to be on the ascent.

How Do Journalists Feel About PR Pros?

Only about one-third consider company PR pros to be credible sources for their reporting.

How is Signal Loss Impacting Ad Spending Plans?

More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.

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Improving LGBTQ+ Inclusion in Media & Advertising Articles

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Marketers Say AI’s ROI Isn’t Just About Financial Gain

Where Does CX Fit on CEOs’ Agenda?

Americans’ Financial Situation Showing Small Signs of Improvement

Netflix is Still Viewers’ Favorite Streaming Platform

Netflix is Still Viewers’ Favorite Streaming Platform

Inaccurate Information Roils B2B E-Commerce Sites

Advertisers Tout CTV’s Value Across the Funnel

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