Increasing B2B Virtual Event ROI Articles

PathFactory Increasing Virtual Event ROI Nov2020

How B2B professionals wish to increase the ROI from their virtual events in the future:

“Improve the way we maximize engagement with our audiences post-event”
“Change the format of our virtual events to be more dynamic and interactive”
“Improve the way we encourage audience participation in-event”
“Partner with other companies to produce joint virtual events”
“Improve the way we maximize engagement with our audiences pre-event”
“Improve the way we measure our virtual events to reveal more useful insights”

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Marketers Look to Improve Their Content Personalization Efforts

Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.

Gender, Age Skews in TV & Video Ads Are Global in Nature

In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.

Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery

A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.

So How Many Millennials Are There in the US, Anyway? (Updated)

There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.

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The number of sales channels used across the buying journey has doubled since 2016.

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71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.

Increasing B2B Virtual Event ROI Articles

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Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

Customer Marketing Is A Key Priority for B2B Marketers This Year

Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

Marketers Look to Improve Their Content Personalization Efforts

Gender, Age Skews in TV & Video Ads Are Global in Nature

Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery

So How Many Millennials Are There in the US, Anyway? (Updated)

Marketers Look to Improve Their Content Personalization Efforts

Gender, Age Skews in TV & Video Ads Are Global in Nature

Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery

So How Many Millennials Are There in the US, Anyway? (Updated)

How Many MarTech Solutions?

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