How B2B professionals wish to increase the ROI from their virtual events in the future:
- “Improve the way we maximize engagement with our audiences post-event”
- “Change the format of our virtual events to be more dynamic and interactive”
- “Improve the way we encourage audience participation in-event”
- “Partner with other companies to produce joint virtual events”
- “Improve the way we maximize engagement with our audiences pre-event”
- “Improve the way we measure our virtual events to reveal more useful insights”
