Increasing the Value of B2B Thought Leadership Articles

The percentage of B2B decision-makers surveyed on LinkedIn who rated each of the following attributes a top-1 box score on a 4-point scale in terms of the extent to which they increase the value of a piece of thought leadership:

  • Make it quick and easy to consume and absorb
  • Reference robust research and strong supporting data
  • Offer provocative ideas that challenge people’s assumptions
  • Offer concrete guidance on how to respond to the issues or opportunities discussed

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