Internal Skills to Capitalize on Marketing Technology Articles

MarTechAllianceMoore Internal Skills for MarTech Dec2021

The extent to which senior marketers (mostly brands, but also at agencies) agree or disagree with the following statements:

  • “Our organization / our typical client has the internal skills and talent needed to capitalize on the marketing technology investment”
  • “When recruiting for talent to work in martech / marketing operations we find it challenging. The market is lacking marketers with the necessary martech, data or marketing operations skills and knowledge”

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