Investments to Improve Digital Marketing Performance Articles

Senior marketers indicate the investments that their company has made over the past year to improve the performance of their digital marketing activities:

  • “Data analytics”
  • “Optimizing of company website”
  • “Digital media and search”
  • “Marketing technology systems or platforms”
  • “Direct digital marketing (e.g., email)”
  • “Online experimentation and/or A/B testing”
  • “Managing privacy issues”
  • “Machine learning and automation”
  • “Improving our app”

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