Likelihood that social network uses will make a purchase directly through a social network this year, by generation and gender.
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
Most agree that being able to watch for free makes up for the lack of newer content.
B2B demand gen teams that met or exceeded their KPIs are more likely to have a lead qualifying team.
Adult women feel that older women ages 50+ are presented authentically in media and advertising less than a third of the time.
Financial analysts covering public companies view advertising spending more as an investment than as an operating cost.
Last year’s #1 brand tumbled to the 18th spot this year. Which supplier took its place?
It’s not about creating enough content, it’s about creating the right content.
Adult women feel that older women ages 50+ are presented authentically in media and advertising less than a third of the time.
Financial analysts covering public companies view advertising spending more as an investment than as an operating cost.
Last year’s #1 brand tumbled to the 18th spot this year. Which supplier took its place?
It’s not about creating enough content, it’s about creating the right content.
Increasing the value of PR is based on producing measurable results and tying activities to business initiatives.
Some are sharpening their focus on user intent/answering questions.
The most commonly cited goals are to create wider engagement with the ideal customer profile and to improve win rates.
About one-quarter of SMBs said they’ve cut their tech investments or plan to do so in the next 6 months.