The key components of an agile marketing strategy, per marketers:
Celebrants expect to spend about $274 each on Mother’s Day this year.
While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.
Content spending fell, while hardware spending grew considerably.
Intent data is said to be effectively solving critical go-to-market challenges.
Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
The number of paid music subscriptions grew by 8 million to reach 92 million.
Celebrants expect to spend about $274 each on Mother’s Day this year.
While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.
Content spending fell, while hardware spending grew considerably.
Intent data is said to be effectively solving critical go-to-market challenges.
Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.