Key drivers of digital transformation – including growth opportunities, evolving customer behaviors and preferences, increased competitive pressure, and evolving employee behaviors and preferences – according to a survey of 554 professionals from brands, consulting firms, and other organizations with at least 1,000 employees across North America, Europe and China.
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
