Key drivers of digital transformation – including growth opportunities, evolving customer behaviors and preferences, increased competitive pressure, and evolving employee behaviors and preferences – according to a survey of 554 professionals from brands, consulting firms, and other organizations with at least 1,000 employees across North America, Europe and China.
Consumers Are Less Interested in DE&I and CSR Messaging in Ads
By contrast, they’re more interested in ads that provide product information and discounts.