Key Drivers of the Use of Identity in Advanced TV Articles

What buyers and sellers of advanced TV solutions believe are the key drivers of the use of identity in advanced TV (linear, CTV):

  • The need to better define audiences for targeting
  • Frequency capping of advertisements (ad occurrence) to viewers
  • Use in activation of audiences across ATV channels
  • Measurement of campaign results
  • To serve ads on new, emerging digital formats

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