Key Reasons for Having A Strategy to Maintain High-Quality Data Articles

Experian Key Reasons for Data Quality Strategy Mar2020

Key reasons given for having a strategy to maintain high-quality data, including:

  • Increase efficiency
  • Increase customer trust
  • Enhance customer satisfaction
  • Enable more informed decisions
  • Cost savings

Based on a global survey of professionals chosen based on their visibility into their organization’s customer or prospect data management practices.

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