Key Site Search Functionalities Missed by Retail Brands Articles

Key site search functionalities that e-commerce brands are missing:

  • Don’t have error tolerance in their search
  • Don’t offer personalized search results
  • Don’t recommend alternative products when search results bring back zero results
  • Can’t merchandise their search results
  • Don’t have autocomplete in their search
  • Don’t offer content in their search results
  • Don’t offer UGC in the search results
  • Don’t have facets and filters to narrow down results

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