Key site search functionalities that e-commerce brands are missing:
- Don’t have error tolerance in their search
- Don’t offer personalized search results
- Don’t recommend alternative products when search results bring back zero results
- Can’t merchandise their search results
- Don’t have autocomplete in their search
- Don’t offer content in their search results
- Don’t offer UGC in the search results
- Don’t have facets and filters to narrow down results